The 5 Secrets of Good Criminal Defence Marketing

Defence MarketingEvery time we turn around it seems like someone new is starting to practice criminal law. The profession is extraordinarily competitive. 

In an ever growing industry, it is those who have a great criminal defence marketing plan that continues to grow and grow. If you don’t have a great marketing plan for your company, you can expect to be eclipsed by your competitors.

As marketing strategies change it can be difficult to understand what works today. It is important to identify what is a waste of time and money so that you can concentrate on getting results.

If you’re feeling overwhelmed at the idea of creating a new marketing plan for your criminal defence practice, don’t worry. We’ve got you covered. 

We’ve put together 5 secrets to boost your success. 

Let’s begin finding those quality clients now. Here’s how: 

  1. Targeted Marketing 

Just as there is a wide range of criminal defence needs, there is a wide range of criminal defence solicitors. Getting a clear understanding of the firm’s situation and the direction you are heading is an important first step. 

Getting a clear idea of the ideal client and their location, income, and situation will help you focus your efforts. Building on the success of your current client list might be a good starting point.

Either way, you need to know the exact type of client you are looking for before you pursue them. A scattershot method is a waste of time and resources.

It’s important to remember that building a strong client list can be accomplished by focusing on referrals. 

  1. Referrals 

Take it from the experts in sales and marketing: Referrals are essential for building your client list. 

An effective referral system has little to no cost. Even better, a referral system can also help your firm’s growing exponentially. 

Referrals can prove popular if they are rewarded, with referrals leading to referrals and so on. 

Make sure to manage and track all the referral leads you to receive as well for future business.

Remember, you will want to acknowledge those who are giving great referrals. Make them feel good, and in return, they’ll keep the leads coming.

In addition, you can carry a referral mindset into your internet marketing and social media to gain even more business. 

  1. SEO

Onsite SEO marketing means using your expertise, and the help of trusted providers, to craft content pertinent to your current and potential clients. 

The right SEO strategy can lead to building your brand presence in the community and in turn encourage clients to share your trusted insights. 

But remember, there is a wide range of content you can use SEO techniques for. Depending on your target market, your content needs to reflect the mission and direction of your firm.

You need to focus on SEO and also protect your brand image – use carefully selected SEO to show the world just what you’re made of.  

  1. Protect Your Brand

A brand isn’t just a logo. A brand is more than a Swoosh or an Apple icon. A brand encompasses all of the ideologies and philosophies of the company and building your brand means protecting your reputation. It’s important to avoid oversimplified marketing campaigns that could saturate your brand and diminish your reputation. 

Criminal defence marketing means positioning your firm as a trusted, helpful partner that your clients can turn to in their time of need.

  1. Craft An Integrated Defense Marketing Plan 

As you can tell, a great criminal defence marketing plan for your firm means combining all of these elements into a carefully integrated plan. Your SEO strategy informs your brand management. 

Of course, researching your target audience will feed your referral efforts as well.

It can be overwhelming to focus on your clients whilst developing an effective marketing strategy. Let us take the effort out of the equation for you.

Did you know that LawSEO works tirelessly to ensure that your online presence is second to none? Our team has been working on internet solutions for over 20 years and are leaders in the market.

We have been working with legal companies for years and understand the unique requirements of marketing your practice, giving us the tools to make sure your marketing plan is effective. 

Contacting LawSEO now to start increasing your quality client list immediately.


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