Every company wants their website wants to rank well. That’s how customers can find you on a search engine like Google. If you rank highly, you’ll be on the first page of results. If you don’t, you’ll be on the second or third or even fourth page. Who has time to go through that many results? As a lawyer, you need law firm SEO to successfully market yourself to new customers.
Here are our four best picks for law firm SEO strategies to get you a higher ranking.
1. Update Your SEO for Voice Search
Cortana, Alexa, Siri: voice searching is easier than ever before. Not only can we use our phones to search, but we can also use devices like the Amazon Echo.
Your customers might not spend time typing out their search queries. They may do these by voice instead.
This is where “near me” comes in. If someone does a voice search for “lawyers near me,” is your firm going to come up?
It won’t if you haven’t been marketing locally. To do so, add local keywords in your blog content (more on this soon), make Local Awareness Ads on Facebook, and take advantage of the Local Extensions feature on Google AdWords.
2. Get on Social Media
Every company is on social media these days. If you’re not, it’s time to change that.
You have several goals you should aim for on social media. You want to make or share posts that are so popular they’re trending. You want to build up your follower count and you want to get likes, shares, and comments on your posts.
This isn’t as easy as it seems. If you bombard your followers with junk content, they’ll unfollow you. If you post too often, you’ll annoy them.
You have to find a balance that works.
3. Write Content with Keywords
So what kind of content do you share on your social media anyway? Your blog posts. You should be publishing these at least weekly to keep your customers engaged.
Keywords are a core part of any good SEO strategy. These can also improve your ranking.
Not just any keywords will do, though. If you want to take advantage of voice search and appeal to local customers, you need location-specific keywords.
These need to read naturally. You also have to add in keywords carefully. You don’t need a keyword in every other word of your post, as that’s overkill.
4. Our Favorite Law Firm SEO Strategy for a Higher Ranking? Go Mobile
While plenty of people still use laptops and desktop computers, phones are so much handier. Is your website optimized for mobile traffic?
You need two versions of your website: one for desktop users and one for mobile users. If you don’t have a separate mobile site, your website could look stretched, squished, and otherwise distorted on a smartphone or tablet.
That harms your site ranking and turns away customers. If you haven’t gone mobile yet, it’s certainly time.
For more law firm SEO strategies and tips, contact Law SEO. A UK resource for lawyers/marketers, services offered include website design, website speed optimization, SEO, and social media management.