When you are scouring the Internet for just the right company to work with, what is it that you’re looking for? Success is most likely a key factor. The level of satisfaction other customers have had working with the company is probably another. I would also guess at honesty because you don’t want to work with a shady company to get honest results. Today, trust and transparency are very important when it comes to businesses and customers. and this is especially true when it comes to legal services. In this guide, we’ll take a look at how we can build trust with your legal content marketing and build your clientele.
When It Comes to Legal Content Marketing, Knowledge Is Power
Let’s go back to when you sat at your computer scouring the Internet for a company to work with. You’ve landed on a page of a company and you like the way it looks. They’ve made an instant good impression on you and their branding has grabbed your attention. You like the overall feel and the sound of the company as you click through the pages and read over the information. You feel like you’ve got a good idea of the staff and how they work. Their blog feels authoritative with long informative posts that look carefully crafted. The reason you feel that you like this company is because you feel like you’re getting to know the company or brand. Think of it as a first date – you’re beginning to learn about them and trust that they are who they say they are. These are all tactics that you can use to empower potential clients and encourage their interest in your services. Give them knowledge of you, your company, and your services. Provide them with as much information as you can, the faces within the company, the company values and ethos. Encourage them to buy into a brand, not just a service.
Show Your Integrity
Part of building trust is revealing how you know what you know. Work hard sourcing the quality information you post and let people know where you found the knowledge that you’re sharing with them.
Work to be consistent in your legal content marketing strategy so your potential clients know they can rely on you as well as set expectations. Scheduling is also key. If you post every single day and then no one hears from you for awhile, this doesn’t reflect well on your reliability. You want to seem reliable and predictable in your level of service – make sure if you set a standard, you stick to it.
Allow for Disinterested Goodwill
At first, it sounds a bit silly. Disinterested means you don’t care, and that can’t bring good results for business surely? So, how can disinterest work with goodwill? In this instance, it means providing something and not concerning yourself with whether or not you reap any sort of reward. You’ll look selfless and also build likability.
This type of marketing typically comes in the form of blog posts and articles. This is the main reason you should carefully construct what you generate for your content. If potential customers can see that you can provide excellence in digital marketing, they will automatically apply this standard of excellence to your paid services.
If you’re looking for help with any of the points discussed in this guide, we at Law SEO can help you. Let us design your legal content marketing strategy and start you on the journey to success today.