The Impact that Voice Search Can Have On Your Legal SEO Strategy

voice searchIf you’re looking for ways to edge out the competition when it comes to your legal SEO strategy, you need to make sure you’re optimising for voice search. 

Optimising for voice search is a huge competition killer when it comes to SEO. Why?

Well, as it turns out, we humans are lazy.

Having a wealth of information at our fingertips is no longer enough. We prefer to not even lift a finger, and instead, search through speaking (If only there was a way to clean the house without lifting a finger either). 

In fact, according to Google, 20 percent of queries these days are voice searches. On a daily basis, 55 percent of teens and 41 percent of adults make use of voice search on a daily basis- a number that’s projected to grow rapidly.  

But what does all this mean for SEO strategy?

Read on to find out exactly how voice search will affect your local legal SEO strategy. 

Mobile-Best-Friendly Is a Must 

With the growth of voice search, being mobile-friendly matters more than ever. 

By this we mean don’t just think about optimising your site for mobile-friendliness, think about optimising for mobile-best-friendliness. 

Currently, nearly 60 percent of searches are conducted on mobile devices. 

If your site isn’t mobile-friendly, that means slow load times. And we all know slow load times and inpatient consumers don’t mix well. 

So when it comes to voice search, before all else you’ll want to make sure your site is mobile-friendly.

Google actually makes it pretty easy to check this. Check out their Website Auditor Test to see how your site measures up. 

Keywords and Content: Keep It Casual 

Just when you think you’ve got your keyword strategy down pat, think again. 

As it turns out, people don’t speak the way they type. So, when you’re working out an SEO strategy for mobile voice searches, you’ll need to think like a mobile-using voice-searcher. 

Remember that voice searches tend to be a lot less formal-sounding and a lot more conversational-sounding. 

Structuring your keywords and your content around this concept is a sure-fire way to boost your SEO game to the next level. When optimising for voice search, instead of short, simplistic keywords, think longer, more natural sounding keywords and phrases. 

Location Considerations

Ok, so we may have lied a little bit when we said that being mobile-friendly is the most important aspect of optimising for voice search.

Optimising for local SEO is pretty much just as important. 


According to statistics, a voice search is 3 times more likely to be location focused than a typed search. 

For the ultimate local SEO optimisation, make sure you’ve claimed and registered your page on Google My Business. Then you need to make sure you are raking in as many awesome customer reviews as possible, and have some high-quality photos of your business, products, or services. 

Voice Search Optimisation Conclusion

Ok, we won’t blame you one bit if you head is reeling a little bit from all this information. 

Like we said, SEO is a tricky beast to tackle, not to mention a time-consuming one, especially if you’re in the legal business. 

The good news? You don’t have to go at it alone. If you think your legal website could use a tune-up, contact us today so we can start talking strategy. 

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