Creating content online around your legal firm is one of the easiest and simplest ways to gain leverage in the industry.
In addition to helping your businesses rank higher SEO-wise, blogging proves that you genuinely want to provide value to your potential customers in whatever way possible. This can help you establish a sense of trust with them.
Today, we will be discussing the importance of blogging and why having an active blog can help your law firm grow.
SEO and the importance of blogging
SEO goes hand in hand with blogging. The more you post quality content, the higher you will rank in the search engines.
The higher you rank in the search engines, the higher the chances are of someone clicking on your website and then buying your product or service.
It is vital that the content of your law firm blog is curated and updated frequently.
Drives traffic to your law practice website
Internal and external links posted on your blog allow readers to click through to your main legal firm’s website and naturally, the more traffic on your website the more likely customers are to request your services.
To help you get more traffic to your blog and to your website, there are several tips and tricks you can use. The most important being keywords.
Keywords are what you expect your customers to be typing into Google to find you. They can help you be detected by Google and they can also help you differentiate from the competition.
For instance, as a legal firm, a lot of companies might be using the phrase “legal information” over and over again. So, you might be better off using “legal documentation” or “papers from lawyers.” You see how small changes can make a big difference.
The significance of these small keywords highlights the importance of blogging overall. If you happen to use the right phrase, the right amount of times, you can drastically increase your blog’s viewership.
Brands you as an expert in the legal field field
Keeping a blog builds your brand.
When readers see that you are continually answering their questions on all things law, you suddenly become the “go-to” person in your area of expertise.
The internet is the first place people go to for answers. So, as a law firm, you should be engaging with your customers on the web.
In terms of blogging, try to target a specific niche within the larger umbrella term of “law.” The more specific your niche, the more of an expert you can be.
Improves your relationship with your clients
Law can be a tough subject to tackle for most people. The reason people hire lawyers is to decipher all of that confusing terminology for them.
When keeping a blog, keep your everyday reader in mind. It can be extremely helpful to use everyday jargon in order to describe large, complex topics.
By doing so you’ll definitely make a good impression on your clients. Plus, the more they read and the longer they stay on your blog, the better it is for your SEO numbers.
How blogging can help your bottom-line
Blogging alone can achieve miracles. Google sifts through about 40,000 websites in a matter of three seconds in order to find you the best answer to a single search.
Therefore, being online, creating a blog and engaging with your customers online is vital to your profits whether you are a small or big law firm. Driving traffic to your site can increase your conversions.
Don’t let the phrases like “blogging expertise” or “Search Engine Optimisation” scare you away. As you have read here, it is not as complicated as it may sound!
We hope we have convinced you of the importance of blogging as a legal firm. If you would like to read more, we have plenty of related articles on our blog. With that, we wish you good luck on your blogging journey!