Are you lagging behind with your Facebook post engagement? Are the results you seek just not there? Do you spend hours posting what you feel is the perfect content, only for it not to be seen? Take comfort in knowing that you’re not alone. In fact, a study reveals that organic reach is sitting at only 2% to 6%. Yikes. This is definitely a concern when it involves your legal business – but it doesn’t mean we can’t improve that percentage for your business. So, what can we do about it? Let’s take a step back and reassess our marketing strategy with Facebook. Let’s get a bit creative
Use Videos to Increase Facebook Post Engagement
Outside of work, you’re probably on Facebook. You might even find yourself drifting off into the world of Facebook video whilst you are at your desk. As a social media user, you will know that video is all over your timeline these days. Videos. Videos, videos, videos. Cats, comedy, crazy cool holiday destinations. They auto-play and everything (thankfully without sound). They are popular, all the rage. Cisco believes that by 2020, 80% of consumer traffic online will be attributed to Internet video traffic. Let’s get in on this. Share relevant videos. Get people engaging. Use the Facebook live function. Long or short, using videos will help you get results. Just remember that impressions are key – use your time wisely.
With Videos, Be Transparent. Be Human
As humans, we want humans. We don’t want to see the business – we want to see the humans behind the scenes. We want to make sure robots aren’t running the place!. Yes, you’re a lawyer and your job involves endless paperwork. No-one wants to see you shuffling through pages with a magnifying glass – they are looking at your content to break their own day up, a day that probably involves…paperwork! So show them something different. Utilise the Facebook Live tool. Introduce yourself and introduce them to your team. You can show them what’s going on in the office – who’s turn is it to make the tea? Create story content that they can follow. Got an apprentice? Let them run a daily video diary. People love to have a story to follow and to feel they are getting an insight into what happens behind the scenes.
Engage With Your Audience
Not too long ago, Facebook introduced reactions. We don’t just “like” things anymore. No. We laugh at posts on Facebook. We gasp in awe. We love them. We indicate our sadness. Use this to your advantage. Share thought-provoking posts and videos. Ask opinions. There isn’t a better time to ask questions and encourage Facebook post engagement.
Mix It Up and Be Patient
Before you go ahead and boost your post, try leaving the post you made alone for a day and see how it does on its own. Make sure you’re mixing your posts up, too. Vary the content. Try not to be too obvious in that you’re trying to lure your audience into going to your website. They already know why you have a Facebook. That’s where that human touch comes in. Use your time to create content that makes them want to react and engage.
Embed Your Facebook Posts into Other Channels
By embedding your Facebook posts on your other digital channels, such as your blog, you help drive traffic to your Facebook page. This, in turn, means increasing your Facebook post engagement. But why stop at your specific posts? Include a link to your Facebook page on your website and in your emails if you haven’t already done so. Customers love to get social.
Digital marketing can feel a daunting task – especially when it comes to social media marketing. At Law SEO, we can help you strengthen your legal brand by offering tailored SEO and marketing strategies for your business. Not only that, we can help you with your organic reach too. If you want to up your social media game, feel free to contact us and start conquering Facebook today.