Finding methods of increasing your website’s organic traffic can be one of the most cost-effective ways to improve your online presence. All it takes in many cases is a little elbow grease to pump up those numbers.
What exactly is organic traffic? It’s the non-paid traffic your website generates. This includes sources such as:
- Search engines, such as Google, Bing and Yahoo!
- Social media sites, such as Facebook, Twitter and Pinterest
- Referral traffic, people who visit your site after clicking a link from another one
- Direct traffic, people who type your website’s URL in their browser
- According to Google’s Andrey Lipattsev, high-quality content and link building are the most important things the search engine uses to rank websites. Link building is the process of getting external pages to link to pages on your website.
- Content with at least one image significantly outperforms content with none, according to research by Backlinko. The same research also revealed that long-form content ranks higher on Google.
- Marketers are seeing results with search-engine optimization, with 82% reporting increased effectiveness. Among them, 42% said the increase is significant.
- It’s estimated 75% of internet use will be mobile in 2017. This highlights the need for websites to be mobile-friendly.
Each of the above alludes to basic practices websites need to get on board with, but by themselves may not be enough to move the needle a significant amount. There are more proactive actions you can take that have shown to be supremely effective.
Here are different ways you can increase organic traffic.
Get in touch with influencers
Connecting with influencers in your industry and getting to know them can give you a serious advantage. Not only will you expand your personal network, but if you can find a way to feature them on your website there’s a good chance of getting a backlink from their own website. This link will exist on a high-traffic website and give yours more exposure.
By creating content that includes the involvement of influencers, you increase the chance of them sharing it on their social media channels and website. Any searches for the influencer by a user also may result in more organic traffic to your page. Make sure to acknowledge their role in creating the content.
An added benefit of featuring influencers is the opportunity to build a relationship and continue working with them on projects in the future.
Explore Facebook groups
There are likely multiple groups on Facebook related to your niche, and hundreds more that are related to marketing. Most are welcome to anybody. These can be a good source for the latest industry news and best marketing practices.
Facebook groups can bring industry professionals and experts together. It’s a convenient platform to interact with them. If you engage with these groups and gain the confidence of its members, you can get away with posting content and having it shared by others.
Not only might this increase organic traffic, but it could create awareness for your business and attract influencers.
Create awareness for exceptional content
Getting the attention of industry experts and influencers is another strategy to increase organic traffic. If you create a quality piece of content that you think is worthy of being shared, reach out to popular websites who might share it in the form of a list or guest post.
This could be an opportunity to get increased exposure. If you’re a fan of sources that publish a roundup of industry news, other professionals are likely to be as well.
Take over keyword searches
Applying effective keywords to your content can be a project all on its own. A strong keyword strategy can do wonders for organic traffic.
The battle doesn’t end there. After you’ve identified impactful keywords, how do you make your content stand out against the competition?
One way is to find high-ranking content for those keywords, create something better, and promote it across as many channels as possible. Afterwards, reach out to websites who may be linking to the inferior content and tell them about your own. This may lead to a rise in link building and encourage these websites to reference you as an expert instead of the competition.
Create a list of keywords and repeat this process for each one.
One keyword at a time
Short-tail keywords are search phrases with one or two words. It may be beneficial to create content using a short-tail keyword related to your product and have that content include a link to another high-quality post on your website.
By increasing your ranking on the short-tail keyword, you may be increasing organic traffic of other posts on your website simply by association.
A rise in rank by a short-tail keyword may also benefit you in the long run. It might assist you in the ranking for longer keyword phrases.
Keep an eye on your competition
There’s no shame in keeping tabs on your closest competitors. Just like you, they’re trying to achieve a greater market share.
It’s also likely they’re targeting the same keywords as you. If their content is ranking higher than yours, they must be doing something right.
Try to take a piece of that organic traffic. See if there’s a pattern to their content and create content based on that blueprint. Offer it up to anybody who might want to link to it.
At the end of it, you might discover different ways of putting together content. Learning from others is part of refining your own work. It will only improve your process.
Consider affiliate marketing
Affiliate marketing relationships can benefit both parties. It’s possible to increase organic traffic on both sides by leveraging these partnerships.
Each side could create content for the other that is relevant. Both could include a couple of links in each story, one that is an affiliate link and another to a page they’re trying to promote.
It’s a win-win for both parties as affiliates get content and promotion. It’s also much easier than sending cold pitches.
Building a mutually beneficial relationship can lead to more results at a quicker pace.
Tip your cap to the experts
Everybody loves feeling appreciated. One way to expand your network and build relationships is to give a shout out to somebody in your article. Let them know about it and they may share it with their followers, thereby increasing organic traffic.
Adding insight from industry experts in the form of quotes or trumpeting their accomplishments helps to validate your own content. It helps you, them and your audience.
Let the influencers you mention know about the role they played in your content. If they like it, they may help spread its reach. If not, your content still contains the value of their expertise.
If you’re already referencing and linking to experts in your content, the only step you’re missing is telling them about it.
Piggyback well-established sites
Contributing guest posts for high-ranking websites is another way to build links and potentially increase organic traffic.
Build your own brand by writing for well-established sources using keywords for which you want to increase your own ranking. Doing this can help you become the author of multiple articles on the front pages of search engines. This method uses other popular websites to increase your profile. If you’re allowed to include links to your own website, all the better.
Many websites accept guest posts. Just search for them and pitch story ideas you think will interest their readership.
Tag people on social media posts
Something that isn’t done often but could affect organic traffic is tagging people in your social media posts.
When promoting new content on Facebook or Twitter, for example, tagging relevant people will send them a notification and may encourage them to click the link. There are tools available to find people who have posted similar content in the past.
Be cautious, however, as tagging the same people over and over again may be deemed irritating.
Create visual content
As mentioned in the introduction, adding even one image to a post can significantly increase organic traffic. There are, however, a number of different types of visual aids you can use in your content. You can use photos, illustrations, infographics, videos and slideshows.
If you use these elements in other aspects of your business it could be easy to convert them for online use. They could be placed in guest posts and link back to more relevant content. Adding a watermark with your company logo may also be beneficial if others download the image and use it for their own website.
There are plenty of online tools available to help create visually appealing images if none are available to you.
Analyze data and metrics
Don’t neglect the tools you have to track and analyse your website’s traffic, there are great advantages to monitoring content.
One easy thing to do is find out which pieces of content are performing well and focus on them. These posts are attracting the most eyeballs to your website. It’s a good idea to optimize and promote them. Squeeze out as much as you can.
Beyond that, try to determine why those pages, in particular, are getting the most traffic. Doing so may help you develop a blueprint for future content and make it possible to replicate this kind of success.
The data required to shape and cater your content to the audience you crave could be at your fingertips. Don’t forget to use it.
Update existing content
If you have content that was published years ago there’s a good chance the information is out of date. The older a page, the more sceptical readers are of the content within.
Updating old posts with new information can have a double benefit. Not only do readers get a fresh perspective on the topic, but it provides you with an opportunity to switch old keywords for new ones. This may increase traffic if the old keywords went out of favour.
Adding a note to the page indicating the article has been updated will signal to readers that the content is fresh. It also allows you to promote it as new.
Taking old content, updating and republishing it is a good way to get more people to view it. Research has also indicated it’s a quick way to boost organic traffic.
Track already high-ranking content
Check-in every once in awhile on the keywords your content uses and see how well the articles rank. If you find your posts exist or have slipped to the second or third pages of search engines, it may be a good idea to give them a little upgrade.
Take a look at these pages and see if there’s something you can do to tweak them. There’s often not much difference between pages that are this high up on search engines, but organic traffic skyrockets if you can make the first page. Optimizing this content can provide a great boost.
Go for social media shares
Social media shares not only look great on an article, but they may greatly impact your organic traffic as well. The more popular a post is on social media, the higher chance it will be clicked on and shared again. The more it gets shared, the higher the chance it will be used in a backlink.
Boost that organic traffic
The methods above are only a sample of the ways you can increase organic traffic on your website, but they are all tried and tested. Increasing your numbers should be an ongoing project. It takes time and effort to see strong results that last.
The world of search-engine optimization and social media is constantly changing. It pays to keep on top of the latest news in order to get the most out of them.
Got any tips, tricks or advice? Comment below!