If you are searching for new ways to improve your law firm marketing, you came to the right place. A new trend in digital marketing has emerged: video marketing. Why video marketing, you ask?
Everyone seems to be sick of exchanging their emails for an ebook that doesn’t have much information in it. You skim through 20 pages and you haven’t learned anything, left with the bitter taste of regret.
Ebooks are filled with boring language and terminology and don’t instantly grab attention. Videos, on the other hand, are easier to digest. Plus, the video creator has more tools to convince you to stay through the entire video.
Over 73% of marketers plan to include video marketing in their digital marketing strategy. Videos also build a more personal connection between your company and your prospects. We’ve crafted a small guide on how you can make your videos stand out and build a connection between you and your potential clients.
1.Why law firm marketing should focus on educational videos
Many make the mistake of creating videos that have no specific goals. The potential client is often confused, distressed, or maybe has a problem understanding some laws.
Educational videos will help you gain the trust of your potential clients by showing your expertise. Law firm marketing should focus on helping your prospects understand foggy notions and legal principles.
When it comes to picking a law firm, a prospect will choose the one who helped them understand the most and made the process simple through knowledge and teaching.
2.Why conveying authenticity in your videos attracts more clients
No matter who appears in your video, you or a professional actor, make sure you do not copy a big law firm, nor have a character who spits a cliche every five minutes. You want to be seen as a serious business, not a Judge Judy courtroom.
Prospects know when you are trying to sell them something instead of focusing on their issues. If you don’t want to come off as self-centered and cunning, you need to speak their language. Keep the tone conversational, friendly, and informative. By doing so, they are more likely to consider you trustworthy and work with you.
Authenticity is all about being casual and focusing on being helpful. Nobody wants to work with someone who brags nonstop.
Instead of showing off how experienced your law firm is, put that knowledge to practice by giving them helpful tips.
3. Why you should focus on making shareable videos
One of the best ways to get more clients is to optimise all of your content for sharing.
Why should you strive to make your videos shareable?
More shares increase exposure to more potential clients.
The more shares you provoke, the more traffic you will have to your website.
4. Easy to consume
Video marketing can help a marketing firm establish authority in their field by showing their expertise through videos. However, you also want to keep the videos easy to digest.
Why is important for your videos to be easy to digest?
Simply because your audience doesn’t have the time nor the patience to watch a lengthy video filled with foreign-looking terms.
If you want to improve your engagement rates, use short, easy to enjoy videos.
Video marketing is one of the most effective and entertaining marketing tactics that will help you gain more loyal clients.
If you want to find out more about digital marketing, don’t hesitate to take a look at our blog.